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i have project and the project name is ( golden Scent) so i want only the question number one so please answer and explain also don’t forget the palgrisim and the refrences
Requirement:
In this project, you are required to evaluate one of the websites below based on what you learn from this course and your perspective. The evaluation will cover the different aspects of ECommerce such as business idea, website design, marketing, security … etc.
You will need to analyze the business and provide suggestions to improve the current business situation.
Current e-commerce businesses: (choose one)
1.https://alsaifgallery.com/SA_ar/
2.https://www.xcite.com.sa/ar
3.https://mikyajy.com/ksa_ar/
4.https://www.extra.com/ar-sa/login
5.https://saudi.mumzworld.com/sa-ar/
6.https://wadi-store.com/
7.https://ar-sa.namshi.com/
8.https://www.faces.com/sa-ar
9.https://www.goldenscent.com/
10.https://niceonesa.com/ar/
11.https://www.jarir.com/
12.https://www.sivvi.com/saudi-en/
13.https://saudi.ounass.com/
14.https://www.orangebedbath.com/
15.https://shop.arabianoud.com/
The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.
1. Know the business 7 marks
What is the business? (Your choice)
What is the idea? (The visioning process)
Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc.
Characterize the marketplace.
Describe the content of the business website
Conduct a SWOT analysis for the business (Explain each point)
Develop an e-commerce presence map.
Introduce the e-commerce business you have chosen.
o Provide an overview of the business idea
Product and type of services.
Business objective.
➢ Where is the money?
o Size, growth, demographics, structure, competition
o Research the market and give an idea about each point
oWhat activities does the company use these platforms for? (E.g., marketing, customer service, news…etc.)
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