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4 slides, 1 brand name and descriiption of brand, one slide for paid media, one slide for owned media, and one slide for earned media and upload.
This assignment asks you to assess paid, owned, and earned media. Just as a refresher:
Paid media is a marketing activity that is paid for. Traditionally, this would include TV advertising, radio spots, and print advertising. Today, marketers are increasingly spending their paid media dollars on digital advertising: Google Ads, Pay-per-click (PPC) campaigns, search and display advertising, and social media advertising.
Owned media includes all the channels a company owns. These channels can include a company website, blog, YouTube channel, Facebook page, or any social media account created and managed by a company.
Earned media is what the public shares digitally and verbally about a brand. It consists of all the content and conversations around a brand that have been created and published by someone else. Earned media can include press coverage, social media mentions, product or company reviews, or blog posts authored by someone outside of the company.
Directions:
1. Choose a brand and find at least two examples for each of the following:
• Paid media
• Owned media
• Earned media
Create a four-slide PowerPoint presentation: one slide listing the brand and descriiption of the brand, one slide for paid media, one slide for owned media, and one slide for earned media and upload. Make sure to Include images or screenshots on each slide of the paid, owned, and earned media tactics found during Step 1.
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