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Discussion Board Post
#1. Read the The Ripple Effect of Supermarket Wars: Aldi is Changing the Markets in Many Countries (the article is attached)
#2. Prepare an essay of 200-500 words responding to the following questions:
a. Many companies use their brand as a competitive advantage. First, given their knowledge about the global economy, make a list of which brands you believe have the strongest likelihood of remaining a source of advantage over the next 50 years? Why?
b. Now do some Internet research. See if you can find support for the “staying power” of the brands on your list — or perhaps others may disagree. Is it even possible for a brand to remain a top competitor in the 21st century?
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