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For this analysis, after reading the article, write a case study paper to address the following questions:
Explain the focus (company) in the article. Be sure you detail information on how it communicates value during the customer journey, what business models it uses to connect with customers, and how it is (or could be) representative of a lead generation culture. Further, you’ll want to detail:
What is the central theme and synopsis of the article?
What are the key lead generation goals mentioned in the article?
Why type of communication strategies are outlined in the article?
What do you believe was the significance of the strategies mentioned in the article to generate new leads?
What challenges did the article pose with these strategies?
What are two key takeaways about lead generation communication in general, did you learn from this article?
Other Misc. Instructions
This assignment must be written in APA 7th Edition format
Make sure that you use proper grammar, word choice, syntax (arrangement of words to create well-formed sentences), and writing mechanics (capitalization, punctuation, and spelling).
Include your personal perspectives and insights, plus incorporate at least two reference insights from the case study article. APA style citations and references are expected. Properly cite and reference.
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