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Marketing and Communication Research Report
(2500 words)
In this section, you will need to draw on what you have learnt in both the marketing and communication streams of this subject.
You will be given a selection of products and services to choose from, and will need to identify an area of their marketing strategy that you think needs improvement.
From there, you will need to research the product or service, as well as the company or organisation who offers it, and write a report detailing the issue or problem they have, as well as some recommendations for how they might go about solving it.
Assessment Criteria
– Understanding of the problem or issue the research addresses
– Engagement with material from the subject
– Appropriate use of the research report structure
– Relevance of research and recommendations
– Clarity of written expression and thorough citation practices
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