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Read: Smartphone Industry in 2013: Samsung’s Dilemma.
Watch the case introduction lecture below.
Please apply class learning into this case and try to answer following focus questions.
Answer to focus questions
Use each question as a heading and provide your answer below
How attractive is the smartphone industry in 2003? What are the most important competitive factors in this industry?
What resources and capability does Samsung possess that could help it navigate the competitive landscape?
What role do complementary products and services play in this industry? Which companies have been the most successful in leveraging the benefits of complementary products or services?
What should Samsung do next?
If you choose this case for the case summary 1 assignment, you should write your answers to those questions within 3 pages.
An executive summary is an overview of an entire paper or document.
It should not be a summary of the case facts. Don’t waste time and space rehashing those facts
It summarizes your analysis of the case facts, your ideas, and your proposed strategy.
1 spaced, 12-point Times New Roman, and one inch margins
Word or PDF file, no keynote file
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