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Apple’s CEO asked you (the Marketing Manager) to present your proposal on a new cell phone that will enter the market; the new iphone 14.
I have NO information about the product and is asked to start working on it. Use: marketing research, marketing segmentation, and the 4 P’s of marketing to SUPPORT THE ANSWERS. How will these tools help Apple better communicate with its customers? Please BRIEF, CLEAR, and SIMPLE answers! Max 2 pages double-spaced.
Clearly describing each tool and clearly supporting each tool.
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