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Description
The purpose of this discussion is to analyze a digital case study while drawing upon the PRSA code of ethics. First, you must select a case study from Media Ethics Initiatives [Link Below + on Blackboard].
First, complete the following readings:
1. Chapter Ten: Social Media Ethics [Textbook]
2. PRSA Code of Ethics [PDF]
3. The Critical Role Ethics Plays in Modern Marketing [Link]
4. Case Study of Your Choosing: https://mediaethicsinitiative.org/digital-ethics-case-studies/
Once you’ve completed the readings, use direct concepts to answer the questions below:
1. Summarize the case study. What are the ethical questions being risen?
2. Answer questions outlined in the case study. Be sure to include the questions.
3. Which of the PRSA’s guidelines could this case study be breaking?
https://blog.hubspot.com/marketing/marketing-ethics
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