Need Help With Your Assignment? Get expert academic writing assistance! We can write any paper on any subject within the tightest time.
You are a marketing consultant for a specialty coffee bistro and bakery. The business has been operating for about a year and is still not earning a profit. Your role is to determine the breakeven point and make recommendations on changes to one or more of the 4 P’s: Product, Price, Promotion, and Place.
The breakeven point (BEP) is the point at which total cost and total revenue are equal. A breakeven analysis calculates the BEP as:
Breakeven Point = Total Fixed Costs / (Unit Price – Unit Variable Cost) or BEP = F / (P-V)
In our example, the BEP = Total Fixed Costs / (Average Order Price – Variable Cost per Order). Using this formula, what is the breakeven point? In other words, how many orders would need to be sold before the business starts making a profit given the current price and cost structure?
Here’s the information you need to do the bistro’s BEP analysis:
Current Orders per Month
Average Order Price
Variable Cost per Order
Rent per Month
Utilities per Month
Labor per Month
Calculate the BEP using the numbers and formulas above. Hint: total fixed costs, in this case, are the sum of rent, utilities, and labor.
In order to be profitable, the business will need to either increase revenue or decrease expenses. Make three recommendations on changes to the Product, Price, Promotion and/or Place that would be likely to increase revenue, decrease expenses, or both. Be creative and have fun with your ideas!
Here are some examples of questions you could ask to help with your analysis:
What changes could be made to the product to reduce variable costs?
What changes could be made to prices to increase revenue, and how would you justify those price changes?
Is increasing price the only viable pricing strategy, or could lower prices lead to increased orders beyond the bistro’s BEP?
What changes could be made to promotions (e.g., advertising, discounts, sales, loyalty programs) to increase the number of orders per month, remembering that promotions are expenses?
After you calculate BEP, make three recommendations and be sure to explain why you believe your recommended changes could achieve the business objectives of reaching profitability by either increasing revenue or decreasing expenses, and recalculate the BEP based upon your recommendations to ensure that your recommendations result in profitability.
Create a three slide narrated PowerPoint presentation that includes your BEP calculations and three recommendations on changes to the 4 P’s:
Slide 1 – Introduction: include your name, instructor’s name, course, and assignment due date
Slide 2 – Breakeven analysis
Slide 3 – Three recommendations for changes to the 4 P’s
Category Points % Description
Documentation and Formatting 20 12.5% Quality work will include a multimedia presentation, using a tool of your choosing, with three slides and a voice comment (three minutes maximum) explaining the BEP and three recommendations.
Organization and Cohesiveness 20 12.5% Quality work will be clearly organized to show your progress through the formula which will provide a cohesive transition to your recommendations.
Editing 20 12.5% Quality work will be free of any spelling, punctuation, or grammatical errors.
Content 100 62.5% Quality work will demonstrate an understanding of the breakeven analysis concept and will show correct calculations, as well as an understanding of the 4 P’s. Recommended changes to the 4 P’s should be based upon the BEP and clearly explained.
Total 160 100% A quality paper will meet or exceed all of the above requirements.