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This week we are studying how leaders effectively communicate during a conflict. Download and review Crisis communication failures The BP Case Study.pdf
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Based on what you learned from the BP crisis, consider the advice you would give to a leader who wants to improve his or her organization’s communications function so that it is more effective during a crisis. What, if anything, did BP do well in the crisis? What would you recommend that BP should have done differently? Then summarize the highlights of what you learned about crisis communication from reading your eText and analyzing this case.
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