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SPT 111 Sports Economic Analysis Guidelines and Rubric
Overview: In this assignment, you will analyze the financial aspects of an event and the impact it has on an organization.
Prompt: Review the resources provided in the Reading and Resources area of this module that discuss the economics of the Rio Olympics. Then, respond to the following
questions:
● What strategies and tactics were used in the host city of Rio to gain exposure and marketability?
● What was the significance of big-dollar sponsors in Rio during the Olympics?
● Do you think these strategies were effective?
● How did sponsorships and partnerships play out during these Olympics, in your assessment?
● What economic role(s) do you feel Rio played during this prestigious sporting event?
● Do you think hosting the 2016 Olympics was a financial success for Rio? If so, in what ways?
Rubric
Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double-spacing, 12-point Times New Roman font, one-inch
margins, and at least three sources cited in APA format.
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